Keynote Speakers

KEYNOTE SPEAKERS:

ARIANNA HUFFINGTON

Promoting Your Book in the NEW Mass Media How to Market Your Book Using Blogs, TV, Radio, Print and MORE

CARMINE GALLO

The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience!

HARVEY MACKAY

Use Your Head to Become a Bestselling Author

Book Sales and Marketing Secrets No One Else

Will Tell You

ARIANNA HUFFINGTON

2010 Keynote Speaker

[appearing via skype]

Promoting Your Book in the NEW Mass Media How to Market Your Book Using Blogs, TV, Radio, Print and MORE

with Bestselling Author Arianna Huffington

It's not enough to have an outstanding book, product or service - you must let the public know about it if you want to succeed. One of the toughest things about being an author is marketing to a large audience and drawing in new customers.

In this session, Arianna Huffington, bestselling author, Internet entrepreneur, journalist, mother, and one of the most influential people in America will teach you how to use the mass media - TV, radio, blogs, online and print media - to successfully market you, your book and message to the public.

She will cover:

* An overview of mass media as a marketing tool

* The pros and cons of each medium

* Blogging tips and tricks

* Strategies to create a community

* Tips on finding your voice

* How to get the right message across

* How to use the Huffington Post to help find a larger audience for your book

* And more.

If you want to reach your audience and put your book on the map, this session is a must.

Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of twelve books. She is also co-host of "Left, Right & Center," public radio's popular political roundtable program, and is a frequent guest on television shows such as Charlie Rose, Real Time with Bill Maher, Larry King Live, Countdown with Keith Olbermann and The Rachel Maddow Show. In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently-cited media brands on the Internet. In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people, and in 2009 she was named to the Financial Times’ list of 50 people who shaped the decade.

CARMINE GALLO

2010 Keynote Speaker

The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience!

Apple co-founder Steve Jobs is the world’s most astonishing presenter. He electrifies his audiences with incomparable style and showmanship. He doesn’t just convey information. Instead, he tells a story, paints a picture, and shares a vision. He offers his audience a transformative experience that is unique, inspiring and unforgettable.

Now you can learn the exact techniques that have made Jobs the most captivating communicator on the world stage. Communications coach Carmine Gallo has studied and analyzed the very best of Jobs’ performances, offering point-by-point examples, tried and true techniques, and proved presentation secrets that work every time. For seasoned presenters, here’s a chance to wildly improve your skills and make your message exciting and memorable, whether you’re in front of a group of colleagues, an auditorium of shareholders, or the press.

During this keynote presentation you will learn how to:

Create an inspiring brand story
Answer the one question that matters most
Paint a specific, memorable and consistent vision
Make numbers meaningful
Deliver unforgettable moments
Master stage presence
Rehearse effectively
Have fun!

Gallo will take each point and connect it back to you, and he’ll include video clips of Steve Jobs and other relevant leaders so you can see the techniques in action. Best of all, you’ll learn how to blow away the competition, turning prospects into clients and clients into evangelists for your brand. With this revolutionary approach, you’ll be surprised how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

Carmine Gallo is a communications coach for the world’s most admired brands. He works directly with executives to help them communicate the value of their brand to employees and customers. Gallo writes a weekly column for BusinessWeek.com on the topic of leadership and communications. He is the author of several books, including "Fire Them Up: 7 Simple Secrets of Inspiring Leaders" and "The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience." Gallo is a former CNN business journalist. In addition to his BusinessWeek columns, Gallo hosts weekly podcasts for the CBS Interactive Web sites. Visit him at www.carminegallo.com.

HARVEY MACKAY

2010 Keynote Speaker

Use Your Head to Become a Bestselling Author

Book Sales and Marketing Secrets

No One Else Will Tell You

Would you like to outsell The N.Y. Times bestsellers without breaking a sweat? This straight-from-the-hip session with bestselling author and self-made millionaire Harvey Mackay spells out the path to success for authors everywhere.

You will learn how to:

Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy -- using a system called the "Mackay 66."
Outmotivate by using his insights to help yourself join the ranks of Amercia's one million millionaires
Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."

Harvey’s hard-hitting topics include:

* Fool-proof ways to master your book marketing efforts

* How to create bestsellers

* The secret to using your book as your "hook" for your industry, business, organization, project or career *Beating rejection before it beats you

This session is guaranteed to be uplifting, amusing, and jam-packed with proven tips!

HARVEY MACKAY has written six New York Times bestselling books, three of which were named among the top 15 inspirational business books of all time – Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt. His latest book, Use Your Head To Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You, was released in February 2010, and immediately made the New York Times, Wall Street Journal and USA Today bestseller lists. Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International. He is chairman of the $100 million MackayMitchell Envelope Company, a company he started in 1960.

Our 2009 Keynote Speakers