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Mike Koenigs,
John Kremer, Lisa Larter and
Penny
Sansevieri
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Social Networking
Panel:
How to Use Social Networking Sites to Sell Books
YouTube, Facebook, Twitter and LinkedIn your Way to
New Customers!
With thousands of books published each year, it's vital
to find ways to stand out and spread the word about your
book. One easy, inexpensive way to get great results on
word of mouth marketing is through social networking
online, and nowadays, there are plenty of sites to get
you there. Social networking for authors is an important
form of book promotion and the great thing is that you
can target your specific audience and join groups that
are formed around the theme or genre of your book.
Find out how you can use LinkedIn, Facebook, Twitter,
and other social networks to market your books, your
authors, your publishing company, and yourself.
MIKE KOENIGS
is an internet
marketer, video producer and speaker Mike who is best
known as the guy who created Traffic Geyser, an
incredible online tool and service that distributes over
a million videos per week. Traffic Geyser generates web
traffic and leads for you in minutes by sending video
content to over 120 video sites, social bookmarking,
social media, blog and podcasting directories. Mike has
served as a producer, marketer and consultant for Sony
Entertainment, 20th Century Fox, 3M, General Mills,
Dominos Pizza, Ralston, Mazda Motors and New York Times
bestselling authors and celebrity speakers. He’s the
go-to online video marketing guy for many big-name
celebrity, authors and online marketers including Paula
Abdul, Tony Robbins, John Assaraf from "The Secret",
Brian Tracy and Mark Victor Hansen.
He's created over 300 web sites and more than 30
products. For more information visit: www.MikeKoenigs.com
John Kremer
is an expert on book publishing and marketing. Besides
being the owner of a publishing company (Open Horizons
in Taos, New Mexico), he is the editor of the Book
Marketing Tip of the Week newsletter. As a book
promotion expert, John is the author of a number of
books on publishing and marketing, including
1001 Ways to Market Your Books: For Authors and
Publishers
(6th Edition), The Complete Direct Marketing
Sourcebook, High Impact Marketing on a Low Impact Budget,
and
Celebrate Today.
He has also designed the Do-It-Yourself Book
Publicity Kit, Book Publishing Reports on CD-Rom,
and Book Marketing Mini-Book series.
Lisa Larter
is President & Founder of Lisa Larter Consulting – an
innovative consulting solution firm that gives
entrepreneurs a customized blueprint for building solid
successful six-and-seven-figure businesses. A serial
entrepreneur with hard-hitting impact, Lisa is known for
her no-nonsense approach to helping women make their
dreams get real through solid business foundations,
social media, and customer connections. Lisa’s mission
is to help entrepreneurs create authentic wealthy
lifestyles because of well-run, strategically thought
out businesses.
PENNY C. SANSEVIERI,
CEO and founder of Author Marketing Experts, Inc., is a
best-selling author and internationally recognized book
marketing and media relations expert. Her company is one
of the leaders in the publishing industry and has
developed some of the innovative Social Media/Internet
book marketing campaigns. She is the author of five
books, including Red Hot Internet Publicity which
has been called the "leading guide to everything
Internet" AME is the first marketing and publicity firm
to use Internet promotion to its full impact through The
Virtual Author Tour™, which strategically works with
social networking sites, micro-blogs, blogs, book
videos, and relevant sites to push an authors message
into the virtual community and connect with sites
related to the book's topic, positioning the author in
his or her market. AME has had nine recent books top the
bestseller lists including New York Times, USA Today,
and Wall Street Journal.
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