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Arielle Ford, Jill
Mangino, Heidi Metcalfe and
Suzanne Wickham
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PR Panel:
How PR is Changing in the 21st Century
In a world where
everyone seems to be clamoring for their 15 minutes of
fame, how do you attract the attention to show the world
what you have? During this information-packed panel
you'll get new and exciting strategies for getting your
name into the media - and the public eye - again and
again. We've brought together a panel of industry
heavyweights to give you an in-depth look at developing
a 21st century PR strategy that employs the newest tools.
Topics covered include:
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PR
strategies and tactics to use in today's rapidly
changing environment
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How
to develop long-standing press relationships
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Launching a national media campaign
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The
secrets of an effective press release
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Getting top producers and editors to take your
calls
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What
to include in press releases and kits
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New PR tools of the 21st Century
ARIELLE FORD has
mastered the art of making things happen. A nationally
recognized publicist and marketing expert, producer,
author and consultant she has catapulted many authors
and celebrities to stardom and enormously facilitated
the rapid growth of the self-help and human potential
movement in the US. She is one of the founding partners
of the Spiritual Cinema Circle. Prior to January 2004,
Arielle ran her own public relations firm. She is best
known for helping to launch the careers of Deepak
Chopra, Jack Canfield and Mark Victor Hansen of the
Chicken Soup for the Soul series, and Neale Donald
Walsch. She has also handled publicity for Wayne Dyer,
Debbie Ford, Gary Zukav, Marianne Williamson, Louise
Hay, don Miguel Ruiz, and many other notable authors,
eleven of whom had books that reached #1 on the New York
Times bestseller lists. Arielle is also the author of
seven books herself, including the popular Hot
Chocolate For The Mystical Soul series and her
latest book; The Soulmate Secret: How to Manifest the
Love of Your Life with the Law of Attraction. She
has been featured on many international media outlets
including USA Today, Oprah magazine,
Fox News, The Other Half and MORE.
Jill Mangino
is the founder and President of Circle 3 Media, a
boutique PR agency specializing in body, mind & spirit
clientele. Her former and current clients include
Spiritual Cinema Circle, Self-Realization Fellowship,
don Miguel Ruiz, Debbie Ford, Andrew Harvey, Deepak
Chopra, Hay House and much more. She has been featured
several times in PR Week magazine.
www.circle3media.com
Heidi Metcalfe is an
experienced publicist with over 10 years in the book
publishing and entertainment fields. As Senior Publicity
Manager at Free Press, an imprint of Simon & Schuster,
Heidi has worked on the New York Times
bestselling campaigns for over a dozen authors,
including Marci Shimoff and Richard Dawkins. A
specialist in the science, religion, self-help, and
spirituality genres, past authors include: Carolyn Myss,
Lynne McTaggart, Natalie Goldberg, and Gary Zukav.
SUZANNE WICKHAM
is Senior Director of
Publicity for HarperOne, an imprint of HarperCollins.
Prior to that, she was Publicity Director for Regan
Books, and West Coast Publicity Director for Random
House. She also ran her own firm, Wickham-Beaird Public
Relations, which specialized in books and authors. A few
of the many best selling authors she has worked with are
President Jimmy Carter, Rosalynn Carter, Nancy Reagan,
and Maya Angelou.
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