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PENNY SANSEVIERI
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From Book to
Bestseller:
What
it Takes to Crack the List (and why you might not want
to)
Are
you curious how to make it onto a bestseller list and
how books are reported to the various lists? If so this
session with Penny Sanseveri is for you!
Penny will cover:
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What it
really takes to hit a list such as the New
York Times, Wall Street Journal, et al
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How
Bestseller lists vary by season, market, and
genre
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How books
are reported the various best seller lists
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Advance
print runs and getting advanced book buzz to
land on a list
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How to get
your book talked about by the bookstores so
it will make it to the lists
PENNY C. SANSEVIERI,
CEO and founder of Author Marketing Experts, Inc., is a
best-selling author and internationally recognized book
marketing and media relations expert. Her company is one
of the leaders in the publishing industry and has
developed some of the innovative Social Media/Internet
book marketing campaigns. She is the author of five
books, including Red Hot Internet Publicity which
has been called the "leading guide to everything
Internet" AME is the first marketing and publicity firm
to use Internet promotion to its full impact through The
Virtual Author Tour™, which strategically works with
social networking sites, micro-blogs, blogs, book
videos, and relevant sites to push an authors message
into the virtual community and connect with sites
related to the book's topic, positioning the author in
his or her market. AME has had nine recent books top the
bestseller lists including New York Times, USA Today,
and Wall Street Journal.
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